Prestige, craftsmanship, and elegance. When thinking of a quality timepiece, the allure of a Rolex is undeniable. Some even travel to Switzerland or even to famous cities worldwide just to get a hold of this timeless elegance. But did you know that you don’t need to search far and wide to get a hold of an authentic Rolex watch? Rolex Australia now has authorised Rolex retailers that would absolutely grant you that timepiece you’ve always dreamed of without the hassle of leaving the country.
What distinguishes an authorised Rolex retailer?
If you’re new to collecting these masterpieces, you might get confused over who’s who. To ease your worries, an authorised Rolex retailer is the same as a Rolex AD and an official Rolex jeweller. These stores were granted exclusive rights by Rolex in Switzerland to resell them at retail. At the same time, they are in a direct business relationship with Rolex and are expected to comply with their strict quality controls, like receiving specialised training to give you the quality service that is expected of an intricate luxury watch.
Given the benefits of purchasing from an authorised Rolex retailer, here are some of the factors that determine whether a retailer is genuinely authorised by Rolex.
They are listed on the Rolex official website. The first and most reliable way to know if your retailer is authorised by Rolex is to look them up on the official website. Rolex keeps an updated list of all their authorised retailers worldwide, and their database categorises them per country, state, and even city.
They have the Rolex plaque and branding. Becoming an authorised retailer is never an easy process, and it’s only appropriate that these retailers are proud to display their status. Just look for a green plaque that is usually displayed near the entrance or sales counter of the store, and while you’re at it, take a good look at the store to see if they are using the official colours, logos, and marketing materials of Rolex. Pay attention to the professionalism and sophistication that the overall ambience of the store exudes.
They value their reputation. This is where the power of the community comes in; whether you’re looking at online forums or asking around within your circles, a strong, positive reputation in the market speaks volumes about how to gauge a trustworthy authorised Rolex retailer. Remember, a community that values the worth of the watch will also value the patience that comes with acquiring such a masterpiece.
They willingly hand you the official documents. Not only will an authorised Rolex retailer have a diverse inventory of watches, but they will also bear the legal papers. Nothing beats proper documentation and a valid warranty card to authenticate the watch you’ve bought. Besides, this does not only give you confidence that you are wearing the real deal, but the consistency in the serial number will cover the manufacturing defects of your watch for five years from the date of purchase.
They are a trusted partner. When a retailer is a trusted partner, it means that they are often well-known in their communities with a loyal customer base, and any reputable watch brand like Rolex knows that trust is earned and not given easily. A trusted partner is a retailer with in-depth knowledge about Rolex’s history, models, and technical specifications, and rigorous training is required for them to gain that reputation.
Here’s an additional pro tip: Even if you’re planning to purchase a pre-owned Rolex, an authorised Rolex retailer will meticulously inspect subtle details like the Rolex crown logo, the engravings, and overall craftsmanship even before reselling. And unknown to many, the best authorised Rolex retailer for you is actually the one closest to where you are, so authorised retailers will never offer you watches with suspiciously low prices. However, if you’re still unsure about the retailer, you can always contact Rolex directly for verification.
At the end of the day, your Rolex watch is as valuable as you are, and every authorised Rolex retailer knows that. And Rolex knows that every Australian has the right to experience luxury from a watch that values its reputation, performance, and distinction. Don’t miss a second. Your time is now.
