84% of people between 18 to 29 use one or more social media sites. The modern access to stream movies and our favorite content is intriguing. But this has not always been the case, has it? Just how different has the world become because of media, entertainment, and technology?
Kate Richardson, renowned tech consultant, and entertainment enthusiast, believes artificial intelligence (AI) will bring a digital transformation to the media industry.
In this article, she discusses the evolution of entertainment and projects what to expect in 2025 and beyond. Keep reading to discover how technology has revolutionized various forms of media.
The Rise of Streaming Services
Netflix saves over $1 billion annually. This is because, despite its vast library of content, its AI-powered systems recommend series and movies based on your watch history.
Remember when you had to wait for your favourite night-time show to air? Or did I have to drive to the store to rent a movie? Thanks to the rise of streaming platforms like Netflix, those stressful days are over. The way we consume media and digital content is changing fast. Now, you can watch an entire series in one weekend or a classic movie anytime.
With streaming services such as Netflix, Amazon Prime Video, and Hulu, movie and show consumption, production, and distribution is easier.
Social Media And Its Impact On The Entertainment Industry
The emergence and evolution of entertainment on social media have changed how you connect with your favourite artists and content providers.
Social media platforms like Instagram, TikTok, and Twitter enable artists to interact directly with their fans. This creates a feeling of proximity that we’ve never experienced before in the landscape or entertainment.
Ultimately, we get a premium experience when we consume media and digital entertainment. Matt Goulart said it best, “Social media is about the people, not about your business. Provide for the people, and the people will provide for you“.
Virtual and Augmented Reality in Entertainment
Now, let’s talk about virtual reality and augmented reality and how it has revolutionized the way we experience digital platforms. These advancements in technology are making a massive impact on the media industry. They are also creating new possibilities and new opportunities for digital hubs.
VR and AR will have a gigantic effect on entertainment, changing the way we experience entertainment. Imagine you were in the middle of, let’s say, a video game. This tech allows you to enjoy limitless content, making media more engaging and interactive.
Technological Advancements: Gaming and Sports Entertainment
The gaming industry has taken on a new dimension: it isn’t just about playing video games anymore. Statista projects that there’ll be more than 300 million viewers by 2025.
As technology advances and the internet grows, competitive gaming, like esports, continues to flood the media industry. Sites like Twitch greatly influence the media industry, influencing how we consume and experience entertainment. You can be a sports spectator and watch your favourite players play live.
This new wave of digital technology is sensational and has opened new opportunities for gamers and streamers. Technological advancements are also changing the way you experience sports. Quality broadcasting, for example, through multiple cameras and interactive apps, shares real-time statistics.
Digital entertainment can make sports even more exciting and create special effects that traditional sports lack. The sports betting industry is also experiencing a similar change, as bettors can now place bets anywhere through their mobile phones and internet connection.
This new technology era has redefined how sportsbooks offer betting services to sports lovers. Review betting sites like MightyTips even offer handy mobile applications for users to access a fantastic range of sports tips and predictions. Currently, you can enjoy player stats and highlight reels right on your phone from the convenience of your home.
Meanwhile, every transition brings a different challenge, including integrating traditional sports leagues into this new environment while maintaining their natural audience.
Intellectual Property and Entertainment Technology
The rise of the internet has made sharing and freely distributing content even easier than ever before. With technology continuously changing, however, there are questions about intellectual property and entertainment.
Artists face more significant risks of piracy and copyright infringement. You might have noticed unauthorized song or movie copies online. However, even when it’s so tempting to click on them, giving in hurts the creators you love.
For artists and content creators, the protection of work is necessary. Recently, many influencers have been using digital rights management technologies to protect their content.
Remember, entertainment production requires a lot of resources. You can always support your favorite creators by buying their content through the proper channels.
Future of Entertainment: The Metaverse and Virtual Worlds
The metaverse is the next great thing in online entertainment. Data shows that the global metaverse market is set to reach over $1.5 trillion by 2030. This is because of gaming, virtual concerts, and social experiences.
Just think of that new era — you attend concerts, hang out with friends, or have virtual adventures – all from your comfort zone. Facebook-Meta’s Zuckerberg knows this and has invested heavily in building a virtual reality featuring social interaction and entertainment.
While the metaverse holds exciting potential for immersive experiences, it raises questions about privacy and security.
It’s best to consider this technology’s impact on your social life and relationships, both virtual and in-person. Satya Nadella, CEO of Microsoft, considered this question and had this to say: “The metaverse will be a place where our digital and physical lives merge, reshaping how we socialize, work, and play.“
Entertainment Technology Trends and The Future
Artificial Intelligence and Machine Learning
AI and ML can analyze vast amounts of data, making them the great transformers of online entertainment. These technologies offer a personal touch by analyzing your viewing habits, preferences, and usage patterns. Think about your TikTok and Instagram FYP (for you page).
Then, they bring personalized recommendations to your screen, especially video and music streaming. These streaming services use artificial intelligence to automate on-demand content creation.
Additionally, AI and ML are changing how we watch, create, and secure content within the digital entertainment space. AI-driven content creation is also growing more popular on apps like TikTok and YouTube.
As technology continues to advance, gaming uses immersive AI, adaptive difficulty, and realistic character behaviours. Machine learning algorithms detect and prevent fraudulent activities in online platforms, ensuring a safe experience for us.
