How can you turn completely different people into a cohesive, friendly, and responsible team of specialists? The founder of the innovative Ukrainian ecosystem PIN-UP Global Marina Ilina, knows the answer to this question.
PIN-UP Global is a unique project based on a network structure and consists of 8 segments. Despite the independence of the companies that make up the architecture, their employees work as harmoniously as possible.
“Our ecosystem is shaped not by processes but by result-oriented people” — Marina Ilina PIN-UP.
PIN-UP Global’s Unique Structure is the Key to Success
PIN-UP is a perfect example of how innovative technology can transform business in an era of globalization. An ecosystem in which there is no single centralized control is not afraid of force majeure and is developing rapidly. It conquers new countries and expands its areas of activity and the range of services provided.
“PIN-UP Global companies are united by common values, which are important components of the culture of our ecosystem and the driver of PIN-UP’s success: be the first in leadership, be an expert in your field, be a partner in teamwork, be results-focused, be open and honest in communication” — Marina Ilina PIN-UP Global.
The ecosystem structure includes segments responsible for innovation, business development, recruitment of specialists, building relationships with consumers, etc. Each of them employs experts who develop not only PIN-UP itself but also other businesses by providing outsourcing services.
How Does Marina Ilina PIN-UP Form a Team?
It is complicated to create an atmosphere of respect and trust in an ecosystem of more than 2,500 people. However, nothing is impossible for a leader who wants to inspire employees!
PIN-UP Global has a specialized PIN-UP.TEAM segment. The duties of its representatives include considerable tasks, such as:
- Development and implementation of employee adaptation programs;
- Staff training and development;
- Conducting social events to increase team cohesion.
PIN-UP Global also did not miss innovations rarely seen in other companies. Thus, the ecosystem has its social network, birthday calendar, e-commerce platform, and even intracorporate currency.
PIN-UP.TEAM also organizes numerous educational and entertainment events. Depending on the area of activity and personal preferences, employees have access to excursions, hikes, competitions, lectures by authoritative speakers, etc.
With Responsibility and Care for Others: Marina Ilina Foundation PIN-UP
If you treat the team with respect and kindness, the result will justify any expectations. PIN-UP Global employees supported each other and began to actively engage in volunteer work after the start of a full-scale war in Ukraine.
Based on the previously existing PIN-UP.CARE segment, specializing in charity, the Marina Ilina PIN-UP Foundation was created. Its main task is to help people in the front-line areas.
Fund representatives are participating in the restoration of damaged facilities, engaging in evacuation, delivering essential goods to hazardous areas, etc.
Conclusions
Ambitious companies that plan to enter the international market and expand their teams to several thousand employees should pay special attention to team building. Employees must have common values and priorities that will motivate and contribute to achieving a common goal.
The example of Marina Ilina PIN-UP Global demonstrates that the role of innovation in modern management is significant. You need to select the optimal solutions that correspond to the specifics of your activity and inspire specialists.
