We are in a digital age that is developing very fast and thanks to that we have a fusion of tech and marketing that has become more than an essential thing if you want to achieve business success.
This great relationship between marketing and tech is best visible and most common in the United Kingdom. Right here, in one of the historic epicentres of the world, digital agencies grow rapidly thanks to the innovation and creativity of locals. In the UK, agencies have it tough and easy at the same time because this is the place where you have a lot of energy and innovation and where that is fuelled by a plethora of visionaries, tech pioneers, and creative minds.
Thanks to all of this UK owns and boasts the most diverse community of digital agencies that constantly set new boundaries when it comes to marketing. These agencies are always pushing for perfection and they are always testing and pushing the limits of excellence in order to stay above the curve. Thanks to this we are getting new rules of operation on the digital playground, with new standards for creativity, effectiveness, and impact being set almost daily. One of those is definitely https://www.expre.co.uk/ so you should check them out before proceeding further.
Today, we’ll explore the role of UK-based digital agencies in this particular segment, and whether you should go for UK-based agencies or dab into the international market.
UK’s Digital Space
When it comes to the UK, is a global hub for digital innovation. This shouldn’t come as a surprise especially when you know the history of the United Kingdom and a city like London which is definitely leading the pack. This is THE place where the entire dynamic ecosystem of start-ups, tech giants, and digital agencies come together to form sort of a tech and innovation mecca. Game-changing innovations in AI and data analytics, and immersive brand experiences using AR and VR tech, are just a part of what you can expect right here and it is suffice to say that this is just a part of the story.
The Talent Pool – Advantage or…?
One of the UK’s greatest advantages is a very diverse and skilled talent pool. With the history it holds and the world-famous universities that produce graduates capable of working anywhere including digital marketing, software development, and data science. This means that the UK will continuously have a steady stream of talent for UK-based, as well as international agencies to tap into. Homegrown talent isn’t everything they boast, they also have a lot of internationally acquired expertise with an admirable arsenal of skills and capabilities ready for anything the world can throw at their feet.
Regulations
When it comes to this segment, it shouldn’t be overlooked or underestimated. This is more important in the period of increased data privacy concerns and very strict advertising regulations. UK agencies are very good at navigating the regulatory landscape and this is important for everyone, whether locally or internationally. The UK is renowned for its regulations and you can expect things like GDPR (General Data Protection Regulation) and advertising standards which are there to safeguard consumer rights and ensure ethical marketing practices. All UK-based agencies are very familiar with these and they can easily navigate these regulations which means you will have peace of mind and compliance which is guaranteed.
Market Opportunities
A large and diverse consumer base makes UK-based agencies capable of offering plenty of opportunities for digital marketers. It doesn’t matter if you are targeting niche audiences or trying to cater to mass markets, with these you will be able to utilise their experienced digital infrastructure coupled with their high internet penetration to consumers all around. If you do the research you will see that everyone from local start-ups to multinational corporations, people go to UK-based agencies when they need their expertise.
International Markets
Even beyond the borders of the UK, you can be assured that they will have their dominance on global marketing trends. London, in particular, is basically a boiling pot of a lot of different cultures and ideas, and a place that attracts international clients because of that. UK-based agencies with their expertise and years of experience have access to international networks and clients which is important for you because thanks to that you can see all of their success and actions on a global stage.
The Right Agency – UK-Based or International?
Now for the final thing you need to know and to address the topic at hand. If you are still thinking about which agency to go with, make sure you read this in order to find out about several crucial factors:
- Needs
What are your needs will greatly dictate which agency you need to go with? If your business operates in the UK market 99% of the time then a UK-based agency is a no-brainer. It will offer plenty of distinct advantages over any other international.
- Reach
Another important factor is the reach you are trying to achieve and with this in mind if you are targeting international markets with requirements for special expertise international agencies with huge global reach may be preferable, but still do not overlook the capabilities of UK agencies that do business internationally for extended periods.
- Focus of the Industry
Which industry are you focusing on, primarily, may give you the answer of which agency to go with. If the UK-based agency has the vertical knowledge of your industry go with them because more than likely those agencies specialize in specific industries, with specific solutions and insights that are more than relevant to your business.
- Capabilities and Services
The final factor, not the least important by the way, is something that no one should overlook. It can be combined with others but making a thorough evaluation of the agency’s capabilities and services and comparing them to your goals is very important. Make sure you pay close attention to things like digital strategy, content marketing, SEO, paid advertising, and analytics, because those are make or break for any business.
